Our Team

Cheryl E. van Seventer Harrison
Director, Co-founder, Designer, Business and Market Strategy

Innovation strategy, technology, design systems, sector integration, communications, packaging, ergonomics, agri-food, sustainable supply chains

Business founder, program director, leadership, entrepreneur, sustainability evangelist, creative design strategies and management, Dutch ancestry

Innovation and cross-sector brand marketing and design development for multinational clients. Director of brand strategy, creation, program integration, marketing communications, and project management for client accounts. Expertise in launch strategies for retail and consumer goods, with a focus on packaging design, sustainability, consumer experience, and environmental systems.

Directed program launches for major global and industry brands in the sectors of retail, consumer goods, agri-food, nutrition, health, technology, financial services, telecommunications, media,  education, and global philanthropy, including innovative international initiatives across continents. Business and marketing experience in Europe, Scandinavia, India, China, Japan, and the USA.

Responsible for brand marketing and innovative program launches for Vivia Ventures B.V. (Netherlands), and packaging innovation strategies for the launch of EasyPop® in the European Union and globally. Co-Founder and Director of Vivia Ventures B.V. and Vivia Foundation; Director of Marketing and Design for PopPack LLC, USA; Owner of Harrison Design Group and former Co-Founder of Frank-Harrison Perez, USA.  Senior account director and innovation brand director for multinational programs.

Academics: Applied Behavioral Sciences, Environmental, and Industrial Design, College of Agriculture, Environmental and Human Sciences, University of California, Davis, California, USA, UC Davis Foundation Board Member Emeritus

William S. Perell
Director, Co-founder, Inventor, International Business Management

Global experience in business innovation, intellectual property, licensing, patent strategy, international business, technology commercialization, commerce, agricultural goods, consumer products, and packaging technologies

Visionary strategist, founder, serial entrepreneur, patent technology maven, non-profit director, business diplomacy, global collaborator, macro thinker

Business management and directorship roles in consumer goods, packaging, agri-food, business commerce, and technology companies.  Founder, Inventor, and Patent Director for PopPack LLC. Co-founder and Managing Director of Marketel International Inc.  Co-inventor of the buyer-driven pricing model, inventor of the online certification model. Formerly, on the management team for consumer product introductions as Product Manager for Colgate-Palmolive.  Business Management for Cook Industries and Pacific International Rice Mills, including maritime transport innovations. Senior Partner and Business Director for multinational business commerce companies, Agroprom and Agraport Inc.  Business, management, and commerce experience in over 50 countries, across Europe, Scandinavia, India, Middle East, Korea, Southeast Asia, Africa, Australia, and the Americas.

Academics: Dartmouth College, Economics, Mathematics and French, Tuck School of Business, MBA, International Business, USA